Pepsico X Westfield

Westfield Mall and the Oculus screens at World Trade Center

Client – PepsiCo

Produced at – Imaginary Forces

Role for Starbucks  – Designer and 2D Animator

Role for Pure Leaf –  Design, Texture, 3D Lighting and Compositing

Role for Quakers  – Designer

Situated in World Trade Center, the Westfield Mall has nine different screens arranged throughout the vast space presenting advertisement and content for a spectrum of twenty-four PepsiCo brands. The diverse screens range from a simple four screen layout to a marathon-esque screen that is more than 40,000 pixel wide next to the New Jersey Path train entrance. The brands include Pepsi, Mountain Dew, Lays, Gatorade, Pure Leaf, Tropicana, Quakers, Cheetos, Doritos, and more.

Brand

Starbucks

Oculus Screens in-situation example

Pure Leaf

Oculus Screens in-situation example

Design Process

From real leaf scans to 3D texturing, lighting and rendering

Quakers

Oculus Screens in-situation example

Introducing PepsiCo Companies

and more...

Pepsi X Westfield Mall X Oculus